Background to UWEAL
Uganda Women Entrepreneurs Association Limited (UWEAL) initiated in 1987 aims at promoting business women in Uganda. The association is currently firmly placed in the private sector to assist and provide support and guidance to women in business and to advocate for favorable policies through which women entrepreneurs can flourish. UWEAL has registered tremendous success over the past 35 years with a strong membership base and linkages to women entrepreneurs’ country wide. UWEAL in partnership with East African Women in Business Platform (EAWiBP) is implementing a project entitled “generating increased pricing and new markets for women in the shea butter value chain,” funded by the Enhanced Integrated Framework (EIF). The project goal is to increase women’s effective participation in the shea butter value chains of South Sudan and Uganda. The projects includes training shea nut collectors in post-harvest handling and building shea business, training on cooperative formation, training on quality standards, certification and export management. The ultimate aim of the project is to have increased pricing and markets for women producers and processors.
To support the planning and implementation of the shea butter project communications, advocacy, media and digital media strategies that continually raise the project’s public profile, visibility, and innovation aligned with the UWEAL’s mission, vision and strategic plan. The role will support the shea butter Project Manager in positioning the project with in the shea sector. The Communications and Advocacy Officer will be based at UWEAL Office in Kampala with occasional travels to Northern Uganda’s Shea belt and will report to the UWEAL Program Manager. The assignment will last for 10 months up to February 2023 on consultant contract basis. The Communications and Advocacy Officer will work closely with the Shea Butter Project Managers (Uganda and South Sudan), UWEAL Program Manager, UWEAL CEO and the Project Technical Advisor and ensure that all project activities are implemented in line with EIF project guidelines. The responsible officer will work in consultations with the EIF communications department to seek guidance on communication products and strategy as well as reporting.
Key Accountability Areas
- The Communications & Advocacy Officer will provide project monitoring and management support to the Project Manager in implementing project activities and tracking project progress
- Lead design of communication and advocacy materials, identifying key messages, targets, and avenues for advocacy, and pushing forward those efforts by building relationships with key partners, stakeholders and actors in the shea value chain as well as the broader business community, local leaders and relevant policy-making organs
- Contribute to presenting standard quality-controlled information to facilitate timely decision making with in the project between shea value chain stakeholders and the broader public to facilitate operations, support effective relationships and collaboration with external partners and ensure a visibility of the project
- Lead development of quality communications products, including case studies, photo stories, blogs, reports, position papers and social media posts.
- Ensure EAWiBP/UWEAL/SSWEA shea butter project visibility through print and publication material and developing visibility materials.
- Prepare and disseminate regular information (advocacy notes, annual reports, situation reports, newsletters, speeches, stories from the field, etc.) including upcoming events ie Shea Exhibition, Shea symposium, launch of shea facility as well as design content to be posted on UWEAL website.
- Assist in and support the preparation and submission of project reports guides by baseline, field information and in collaboration with the project team
- Undertake periodic field visits to the project sites to oversee document individual impact stories by the project, lessons learnt, best practices and challenges and opportunities created by the project
- Input project data into the project provided format especially project participants for evidence and future reference
- Contribute to evidence-based advocacy efforts to ensure quality implementation of all advocacy activities at community level of the project.
- Ensure that media and communication products reflect advocacy priorities and take into account the local context and sensitivities in the shea belt, in close collaboration with the Project Team,
- Monitor social and media coverage and ensure media and communication products take into account the local context and sensitivities in the shea belt, in close collaboration with the Project Team,
- Ensure strategies for communication increase the shea butter project visibility (as well as visibility of the project partners) to diverse audiences, expanding digital information sharing capacity
- Facilitate initiatives on advocacy and campaigning for the shea tree conservation and environmental protection in the shea belt with Ministry of Environment and related agencies like NEMA, NFA, Environmental police, MPs from the region, District Local Government Leaders, other CSOs and the private sector actors.
- Lead the development of video/film, photographic, infographic, and other communications tools for the project.
- Act as Secretary for Project Meetings and always pull out action logs, circulate agenda in liaison with Meeting Chairperson
- Submit all draft external project communications to the project team for approval prior to publication /dissemination”